Equity Brands L.L.C. Personally Identifiable Information Privacy Policy
This notice provides the privacy policy of Equity Brands L.L.C. and its affiliates (together, “Equity”) regarding the nature, purpose, use, and sharing of any personal or personally identifiable information (“Personally Identifiable Information”) collected via Equity’s website or when you contact us through our customer support portal. Our privacy policy explains our information practices when you provide Personally Identifiable Information to us, whether collected online or offline, or when you visit us online to browse, obtain information, or conduct a transaction, or when you communicate with us by phone or text. Personally Identifiable Information may include: your name, email address, mailing and/or home address, phone numbers, IP address, device identifiers or other personal information that identifies you personally and that you choose to provide us. We do not require you to register or provide any personal information to visit our website. The Personally Identifiable Information you provide to us will be used only for its intended purpose.
Personally Identifiable Information
As a general rule, Equity does not collect Personally Identifiable Information about you when you visit our website or communicate with us through our customer support portal unless you choose to provide such information to us. Submitting Personally Identifiable Information through our website or through our customer support portal is voluntary. By doing so, you are giving Equity your permission to use the information for the stated purpose when you provided your information. However, not providing certain information may result in our inability to provide you with the service you desire, and you might not be able to take advantage of our services.
We automatically collect and store certain types of information that you have voluntarily provided, including information about your interaction with products, payment information (which will be processed securely by third-party providers), content and services available through our website and through our customer service portal.
If you choose to provide us with Personally Identifiable Information on our website, through such methods as completing a web form, sending us an email or communicating through our customer support portal, we will use that information to help us provide you the information or service you have requested or to respond to your message. The information we may receive from you varies based on what you do and what you are trying to do when visiting our site or communicating with us. Generally, the information requested by us will be used to respond to your inquiry or to provide you with the service you request.
How We Use Your Personally Identifiable Information That You Voluntarily Gave Us
We use your Personally Identifiable Information to operate, develop and improve our products and services and to provide you with customer support. These purposes could include:
Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate about orders, products, services, inquiries and promotional offers.
Provide, troubleshoot, and improve our services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of our services.
Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with us.
Comply with legal obligations. In certain cases, we collect and use your personal information to comply with law.
Communicate with you. We use your personal information to communicate with you about our services via different channels (for example, by phone, email, chat).
Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers.
Does Equity Share Your Personal Information?
We do not sell or rent your personal information. We may share your information with law enforcement or regulatory agencies, when legally required to do so, and with trusted third-party service providers who assist us in delivering customer service, but only to the extent necessary for them to perform their functions and such third parties have agreed to be subject to this privacy policy or follow practices at least as protective as those described in this policy.
Third-Party Service Providers: We may employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links, processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.
Many of our programs allow you to send us an email. We will use the information you provide to respond to your inquiry. We will only send you general information via email. You should be reminded that email may not necessarily be secure against interception. Therefore, we suggest that you do not send sensitive personal data (such as your Social Security number) to us via email. If your intended email communication is very sensitive, or includes information such as your bank account, credit card, or Social Security number, you should instead send it by U.S. mail. Another alternative may be submission of data through a secure web page, if available.
SMS Consent and Terms & Conditions
If you provide your phone number in connection with a request for customer support, you may receive SMS messages related to your support request. SMS consent is not shared with third parties or affiliates.
By providing your phone number, you agree to receive SMS communications from Equity related to customer support and order updates. The types of messages you may receive include appointment reminders, order alerts, and account notifications.
Messaging frequency may vary.
Message and data rates may apply.
To opt out at any time, text STOP.
For assistance, text HELP or visit our website at https://equitybrandssupport.zendesk.com/hc/en-us.
Automatically Collected Information
We collect and temporarily store certain information about your visit to our website for use in site management and security purposes only. We collect and analyze this information because it helps us to better design our website to suit your needs. We may also automatically collect information about the web content you view in the event of a known security or virus threat. This information includes:
The Internet domain from which you access our website (for example, “xcompany.com” if you use a private Internet access account, or “yourschool.edu” if you connect from an educational domain);
The Internet Protocol (IP) address (a unique number for each computer connected to the Internet) from which you access our website;
The type of browser (e.g., Firefox, Internet Explorer, Chrome) used to access our site;
The operating system (e.g., Windows, Mac OS, Unix) used to access our site;
The date and time you access our site;
The Universal Resource Locators (URLs), or addresses, of the pages you visit;
Your username, if it was used to log in to the website; and
If you visited this website from another website, the URL of the forwarding site.
We may share the above information with our employees or representatives with a “need-to-know” in the performance of their official duties. This information is only used to help us make our site more useful for you. Raw data logs are retained temporarily as required for security and site management purposes only.
Information Collected for Tracking and Customization (Cookies)
Like many websites, we use “cookies” and other unique identifiers, and we obtain certain types of information when your web browser or device access our website. A cookie is a small file that a website transfers to your computer to allow it to remember specific information about your session while you are connected. Your computer will only share the information in the cookie with the website that provided it, and no other website can request it. There are two types of cookies:
Session: Session cookies last only as long as your web browser is open. Once you close your browser, the cookie is deleted. Websites may use session cookies for technical purposes such as to enable better navigation through the site, or to allow you to customize your preferences for interacting with the site.
Persistent: Persistent cookies are saved on a user’s hard drive in order to determine which users are new to the site or are returning.
If you do not wish to have session or persistent cookies stored on your machine, you can turn cookies off in your browser. However, turning off cookies may affect the functioning of our website. Be aware that disabling cookies in your browser will affect cookie usage at all other websites you visit as well.
Security
Equity takes the security of all Personally Identifiable Information very seriously. We take precautions to maintain the security, confidentiality, and integrity of the information we collect at this site and through our customer support portal. Such measures include access controls designed to limit access to the information to the extent necessary to accomplish our mission. We also employ various security technologies to protect the information stored on our systems. We routinely test our security measures to ensure that they remain operational and effective.
We take the following steps to secure the information we collect:
Employ internal access controls to ensure that only personnel who have access to your information are those with a need to do so to perform their official duties.
Train appropriate personnel on our privacy and security policies and compliance requirements.
Secure the areas where we retain paper copies of the information we collect online.
Perform regular backups of the information we collect online to ensure against loss.
Use technical controls to secure the information we collect online including to:
Secure Socket Layer (SSL)
Firewalls
Password protections
Periodically test our security procedures to ensure personnel and technical compliance.
Employ external access safeguards to identify and prevent unauthorized access by outsiders that attempt to “hack” into, or cause harm to, the information contained in our systems.
Please note that no method of transmission over the Internet is 100% secure.
Interaction With Children Online
Equity is committed to the protection of children’s online privacy. The Children’s Online Privacy Protection Act (COPPA) governs information gathered online from or about children under the age of 13. Verifiable consent from a child’s parent or guardian is required before collecting, using, or disclosing personal information from a child under age 13. If we learn that we have inadvertently collected information from a child under age 13, we will delete it promptly.
Visiting Other Websites
Our website may contain links to other websites not affiliated with us. These websites are not within our control and may not follow the same privacy, security, or accessibility policies. Once you link to another site, you are subject to the policies of that site.
Accessibility
This privacy policy is accessible via our customer support portal and is linked in the footer of every page. If you have any questions, you may contact us at customerservice@equitybrands.com.
Additional Information For California Residents
We provide California consumers the additional privacy rights described in this section. You may also exercise these rights via an authorized agent who meets the agency requirements of the California Consumer Privacy Act (“CCPA”). As required by the CCPA, any request you submit to us is subject to a verification process. To verify your request, you must provide your name, email, and state of residence, along with any other information we may require to verify your identity or your request. We may not fulfill your CCPA request unless you have provided sufficient information for us to appropriately verify you and your request.
If you are a California resident, these additional privacy rights apply to you.
A. The Right to Know and Have Access to Data
You have the right to obtain a copy of the specific pieces of Personally Identifiable Information that we have collected about you.
B. Right to Delete
You may request that we delete your Personally Identifiable Information that we have collected from you. Please note that even if you make a request to delete your Personally Identifiable Information, applicable law may permit or require us to retain Personally Identifiable Information that was collected to complete transactions and services you have requested or that are reasonably anticipated, for security purposes, for legitimate internal business purposes, including maintaining business records, to comply with law, to exercise or defend legal claims, and to cooperate with law enforcement. Please note if you have requested a service that requires the use of your Personally Identifiable Information, we may not be able to provide that service if you choose to delete your Personally Identifiable Information.
C. Right to Correct
You may request that we correct Personally Identifiable Information that we maintain about you that is inaccurate.
D. Right to Opt Out of Sale or Sharing
You may opt out of “sales” or “sharing” of Personally Identifiable Information (as defined under applicable law) as follows:
1. Click on “Cookie Settings” at the bottom of the relevant website and deactivate cookies.
2. Submit an “Opt Out” of the selling or sharing of Personally Identifiable Information request to us.
3. Exercising opt-out choices offered by the Digital Advertising Alliance at http://www.aboutads.info/choices, or by the Network Advertising Initiative at http://www.networkadvertising.org/choices/.
We will also process opt-out requests submitted by a consumer’s opt-out preference signal as required by applicable law. The technical specifications of a consumer’s opt-out preference signal determine how we process such signals. For example, if a consumer installs opt-out preference technology on a browser, and the opt-out preference signal it sends is associated solely with a user’s browser, the opt-out will be applied to the browser. You can learn how to set up and use an opt-out preference signal by visiting the California Attorney General’s CCPA page, and consulting the section titled “Requests not to Sell Personal Information (Right to Opt-Out of Sale).” You can also consult FAQs published by the California Privacy Protection Agency about how you can set up and use opt-out preference signals such as “Global Privacy Control”.
E. No Right to Limit
Equity does not use or disclose sensitive personal information for purposes that, under applicable law, require us to offer consumers a “Right to Limit” the use or disclosure of sensitive personal information.
F. Non-Discrimination
As required by the CCPA, we will not discriminate against you because you exercise your CCPA rights. However, we may charge a different price or rate, or offer a different level or quality of good or service, to the extent that doing so is reasonably related to the value of the applicable data.
G. Authorized Agents
Authorized agents of consumers may make a request us under the CCPA.
This privacy policy is effective as of September 1, 2025. We may update this policy from time to time. When we do, we will revise the effective date of the policy. Thank you for trusting us with your personal information.
Equity Brands L.L.C.